marketing Articles

Email Marketing Delivers 4,300 Percent Return on Investment

According to the Direct Marketing Association, email marketing delivers a massive 4,300 percent return.  As a marketeer with over 25 years of experience, I know social media tends to take more of the limelight these days, but with such great ...

10 Ways to Market Your Small Business on a Shoestring Budget

Famed author Mark Twain once said, “Many a small thing has been made large by the right kind of advertising.”

But advertising can be expensive, and in a tight economy, many small businesses cut their marketing budgets first because of cash ...

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